For paid media agencies

More clients. Same team._

I build AI workflows for paid media agencies — reporting, campaign QA, audits, briefs.

Right now I do it for free, in exchange for writing about the problem we solved.

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this week
Monthly client reporting.
Campaign QA before launch.
Account audits.
Creative briefs.
Budget pacing checks.
The assembly work, not the thinking. Your team still reviews and approves.
01 / The thesis

Agencies scaled by adding people

More clients means more work.

More work means more employees, more management, and more complexity.

So growth costs you margin. Every new account brings its own reporting, its own QA, its own weekly grind — and eventually its own hire.

AI gives us a new lever:

More output per person.

Revenue growth stops automatically forcing headcount growth. What each person can produce goes up instead.

An agency can get more profitable as it grows, instead of less efficient.

02 / The work

What I automate

The repetitive work behind client delivery:

Client Reporting Pulling platform data, spotting what changed, drafting the commentary, assembling the deck.
Campaign QA Naming conventions, tracking, budgets, geos, and settings checked before anything goes live.
Account Audits Structure, waste, overlap, and missed opportunities — for new business pitches or quarterly reviews.
Briefs & Creative Ops Turning performance data and client input into briefs, ad copy variants, and iteration requests.
New Business Prospect research, pre-pitch teardowns, and the prep work that eats a strategist’s week.
Agency Knowledge Your SOPs and account context documented once, then made available to every workflow that needs it.
03 / The deal

It’s free. Here’s the trade.

I’m not selling anything right now. What I want is real problems inside real agencies.

You show me the task that eats your team’s week.
I build the workflow. No fee, no contract, no pitch at the end.
Your team stays in the review and approval loop.
If it doesn’t save time, we drop it and I say so publicly.
I write about the problem and how we solved it.
Your agency name, your clients, and your numbers stay out of it unless you want them in.

Why free: I’d rather have a handful of workflows running inside real agencies than a deck full of opinions about AI.

You get the workflow. I get to write about something that actually happened.

The only thing I need from you is an honest look at how the work gets done.

04 / Humans in the loop

Your team stays in the loop

I’m not trying to make your agency autonomous.

AI handles the assembly: pulling the data, checking the settings, drafting the first version.

Your people keep the judgment, the QA, and the final approval — and they keep the client relationship, because that was never the bottleneck.

The goal is not to remove people from useful work.

The goal is to remove as much unnecessary manual work as possible.

05 / Who you’d be working with Gonzalo Zariaga

Gonzalo Zariaga

I spent more than a decade working with startups and large companies on data, processes, automation, APIs, and how information moves between people and systems.

Then I took a year to go deep on AI agents, coding, and MCP servers.

Now I’m putting that to work inside paid media agencies — one workflow at a time, for free, until the results speak for themselves.

I work alone. You get me, not a junior with a template.

Free, for now

What eats your team’s week?

Tell me the task nobody wants to do. If I can automate it, I’ll build it for free and you keep it. Send me a DM on LinkedIn.

Message me on LinkedIn